The domain name is the name that will put identity to your website. Choosing a perfect domain name is crucial as this is what sticks on people’s minds at first glance. A domain name will act as the URL of your company or personal website and should therefore be chosen wisely and carefully. The choice of a domain name is not necessarily a simple one and can become confusing. Here are useful tips to help you choose the best domain name for your business or any other personal use.
1. Determine your website needs
Bear in mind the kind of website you would prefer. Normally, the standard divisions are Personal, E-commerce, Blog and File sharing. Your choice of domain name should match with the intended use of the website. For instance, if you are searching domain name for your brand or product, the domain name should most probably reflect what product or brand you aim to represent online. If it is all about a service that you intend to deliver, it should be reflective of the same.
2. Avoid complicated and long names
Domain names should be kept simple and short. It is crucial to ensure that the name chosen is memorable and easy to type. Although, you can choose a domain name which is 63 characters long, you may want to go for one with a domain name having not more than ten characters. Shorter is better because it will even be easy for website visitors to type on their browsers.
3. Domain name extension
Domain extensions play an important role when it comes to the choice of domain names. Obviously, some domain extensions like .com were more familiar and trusted than others in the market in the past. It is, therefore, advisable to utilize a domain extension that clients have ease remembering to avoid sending your clients to competitors. Some people will advise you to buy a .com domain. However, you may also want to consider purchasing the same domain name with other extensions such as .net. For instance, if you decide to buy “freedom.com” domain name, it is advisable to buy other available domains such as “freedom.net” or “freedom.uk” and so on, to safeguard your online presence. Other companies in your industry can purchase such domain names, and this could have a negative impact on your business as clients can confuse and land on their web pages. It is necessary to take precaution than to be sorry. The new gTLDs is opening way to more creative and innovative domain name extensions that can relate closely to your domain name and be user friendly at the same time.
4. Avoid hyphenated and numeric domain names
Unless it is extremely reasonable and necessary, by all means avoid hyphenated, and numeric domain names. In many cases, your web visitors will forget the hyphen or numeric value, and this could cost you a lot of clients.
5. Target market
Your target market plays an important role in the choice of your domain name. For example, if you intend to sell your product to the London population, you may use London as a keyword in your domain name. It could look something like this; freedomlondon.com or Londonfreedom.com and so on. It will work to your advantage when the issue of search engine optimization is kept into consideration. What is more, the domain extension can also be used to attract the target market. For example, if products and services are only sold to UK residents, then you can consider something like freedom.uk.
6. Violation of trademark rights
Be very careful when choosing a domain name to avoid being in violation of any trademark rights. It is especially crucial when you are buying an existing domain name. Find out if the domain name is trademarked to avoid being involved in a huge legal mess. Legal issues can cost your business both money and reputation when trying to resolve them.
7. Domain name reputation
When buying an existing domain name, check out the kind of reputation it has had. Some names have very poor reputation depending on how they have been used in the past. Conduct extensive background research to find out this critical information by yourself. For example, some of them may have been used for selling pornographic materials; you obviously know what this will do to your business. Additionally, you will be forced to do a lot of time consuming and costly clean up to gain a good reputation.